The best tourism investment opportunity in Georgia
The tourism industry is a thriving industry in Georgia that has a significant contribution to the country’s economy. There are many reasons that have made the tourism sectors in Georgia an attractive destination for travelers. These reasons include different landscapes, rich history, vibrant culture and historical places. Let’s get to know all the tourism sectors in Georgia.
The tourism sectors in Georgia
The tourism industry in Georgia includes different sectors, these sectors are:
One of the tourism sectors in Georgia is cultural tourism. This tourism is a visit to the rich cultural heritage in Georgia. Because this country has cultural parts that have been registered in UNESCO, including ancient cave cities such as Uplistsikhe and Vardzia. There are also historical sights such as the stunning Gelati Monastery and Svetitskhoveli Cathedral. Therefore, visitors who are looking for a trace of the past can achieve it by using cultural tourism.
There are many people who are looking for excitement and nature tourism. Adventure tourism is one of the tourism sectors in Georgia, which plays an important role in attracting visitors to Georgia. The reason Georgia is so attractive to adventure visitors is that it offers stunning opportunities to hike among its majestic mountains, such as the Great Caucasus Mountains, or explore spectacular valleys such as Kazbegi. In addition, there are other adrenaline-pumping activities such as paragliding over the spectacular scenery in Georgia.
Georgia is truly known as the “birthplace of wine”. The main reason for this is the agriculture industry in Georgia, grape production and the ancient tradition of winemaking, each of which has a long history. Wine lovers travel to this country to taste the wines of this country and tour the vineyards of Georgia, which are located in areas such as Kakhti and Kartli. In wine tourism, in addition to drinking tasty wines alongside delicious local food, visitors learn about traditional winemaking methods using qvevri (earthenware).
If you are one of those people who enjoy being in the environment, protecting the ecosystem and camping, then ecotourism is for you. Ecotourism, which is one of the tourism sectors in Georgia, plays an important role in promoting and expanding travel to this country. In fact, Georgia offers opportunities for wildlife viewing and hiking through untouched wilderness due to its abundant natural beauty and biodiversity hotspots. Also, people can participate in eco-friendly activities such as bird watching, nature photography, and camping, or participate in activities that protect the ecosystem. One of the attractive places for ecotourism is national parks such as Borjomi-Kharagauli Park.
Health and wellness tourism
In recent years, Georgia has also been recognized as an excellent destination for health and wellness tourism. Health and wellness tourism is one of the tourism sectors in Georgia. Since the country has natural mineral springs that are famous for their healing properties, it helps visitors to regain their health and well-being. Places like the famous spa town of Borjomi help people regain or enhance their health through relaxing treatments, thermal baths, and wellness retreats.
Top Tourist Destinations in Georgia
Some of the main attractions in Georgia include:
- Tbilisi: The capital city of Georgia, which is a mix of old and new architecture, offers a rich cultural experience with its museums, art galleries, theaters, and nightlife.
- Svaneti: A mountainous region in the northwest of Georgia, known for its stunning landscapes and medieval towers.
- Batumi: A coastal city on the Black Sea, which has developed into a modern resort town with sandy beaches, palm trees, and a bustling nightlife.
- Kakheti: A wine-producing region in eastern Georgia, known for its traditional winemaking methods, vineyards, and wine tours.
- Georgia’s national parks: Vashlovani, Borjomi-Kharagauli, and Tusheti, offer a range of outdoor activities, including hiking, camping, and wildlife watching.
Georgia’s tourism promotion initiative
The government of Georgia has come up with solutions to promote tourism in its country, which include:
Marketing initiatives that target potential visitors are one of the most successful ways to promote tourism. Georgia’s tourism board has extensively promoted the country through different media platforms, including television commercials, social media advertisements, and influencer partnerships. The commercials promote Georgia’s distinct cultural experiences, delectable cuisine, and breathtaking scenery, attracting travelers to visit the nation.
Georgia is investing in infrastructural development in order to attract more visitors. The country’s transportation network has been enhanced, making it easier for travelers to travel to different places. Georgia has also been investing in the creation of new hotels, resorts, and other tourism amenities in order to accommodate the growing visitor demand.
Georgia is devoted to environmentally friendly tourism practices that support cultural heritage. The country has put in place policies to promote responsible tourism, such as promoting eco-friendly hotels, assisting local communities, and limiting the number of visitors to protected regions.
Cultural Festivals and Events
Throughout the year, Georgia hosts a number of cultural festivals and events, including the Tbilisi International Film Festival, Tbilisoba (a celebration of Tbilisi’s birthday), and the Art Gene Festival. These events highlight Georgia’s rich cultural heritage and provide visitors with an inside look at the country’s traditions and customs.
Georgia has established visa laws that make it easier for travelers from certain countries to obtain visas, making it easier for people to come to the country. Visitors can apply for and get visas online using the e-visa system, making the procedure more convenient and efficient.
Opportunity to invest in Georgia tourism
Tourism investment companies offers numerous benefits, including:
Georgia’s Tourism Development Strategy
Georgia has produced a comprehensive tourist development strategy outlining the country’s vision for its tourism industry as well as a road map for accomplishing its objectives. This strategy includes goals to create new tourism goods, improve infrastructure, and increase the quality of tourist services.
Access to a rapidly growing market:
The tourist business in Georgia has expanded quickly in recent years, with the number of international visitors increasing year after year. The country received a record-breaking 9.4 million international visitors in 2019, up from 0.4 million in 2005. The tourist industry is important to Georgia’s economy, accounting for 7.6% of the country’s GDP and supporting over 100,000 jobs.
A favorable business climate:
Also, Georgia’s business-friendly environment extends to the tourism industry, with numerous investment opportunities available in this sector. Thanks to its rich cultural heritage, breathtaking natural scenery, and unique cuisine, Georgia has become an increasingly popular tourist destination in recent years. The country’s low tax burden, simplified regulations, and liberal trade regime make it an attractive destination for tourism investment opportunities.
And according to the World Bank’s Doing Business Report, Georgia is the 7th easiest country in the world to do business in, which is particularly beneficial for foreign investors looking to invest in the country’s tourism sector. Additionally, the government’s efforts to reduce corruption and improve governance have created a more transparent and predictable business environment, further encouraging investment in the tourism industry.
Incentives offered by the government to attract foreign investment:
Georgia has a number of incentives in place to entice international investment in the tourism sector. These include tax breaks and lower rates, infrastructure development subsidies, and simplified visa and work permit procedures for foreign investors and their employees. The government also provides special economic zones and free industrial zones, which give additional incentives to investors such as tax breaks and easier regulatory procedures.
Georgia’s Strategic Location
Georgia’s strategic location at the crossroads of Europe and Asia makes it a popular tourist destination in both regions. Georgia has also become a trade and commerce center, which helps to the country’s economic prosperity.
The tourism industry in Georgia is growing and progressing tremendously. The existence of a variety of tourism sectors in Georgia caters to different interests of people. So, whether you’re interested in culture, wine or ecosystems, seeking adventure or recovering your health, Georgia’s tourism industry has something to offer you. Well, pack your bags and start your journey among the attractive tourist areas of Georgia!