Our Business

Our Business Model mainly is made by the activities and incomes from possessing and maintaining the majority shares of different companies, and earning profit from:

– Dividends, or in other words, the operational profit of each child company calculated on our portion.

– Added Value, the difference between the cost or purchased price of each share and its last value. 

As a by-product, GEO HOLDING is able to provide any single management service which uses for itself, on request to the potential clients. These services can be sold individually or together in the format of useful packages.

Four Main Areas of our activities are as following:

GEO HOLDING relying on its deep knowledge of Georgia’s legislation, capabilities, advantages, needs, limits and circumstances, as well as international markets and demands, is able to define a big list of profitable business opportunities. Therefore, most of its child companies are created from the idea step by itself. Despite this fact, GEO HOLDING welcomes any business idea from potential local or global partners.

In most cases, we follow these steps to create a new business:

• Idea Development
• Strategic Planning
• Market Studies
• Feasibility Studies
• Naming & Branding
• Corporate Governance
• Organizational Design
• Key Managers Recruitment
• Equity Financing
• Registration
• Office & Equipment
• Digital Presence
• Recruitment
• Business Launch

GEO Holding will provide any of above listed services individually or as a full package to external clients in early future.

In some cases, when the core business of an existing company matches with the interests and plans of GEO HOLDING, to speed up our journey, instead of creating such company, we start negotiating with the current owners and managers to purchase that company fully or partially. Our portion in any case will not be less than 51 percent, to possess the voting shares and keep the management rights in our hands.

For big deals, GEO HOLDING uses the Leveraged Buy-out mechanism by the ability of borrowing low-cost money from several global financiers. This opportunity gives us the chance to deal with more and more businesses when it is needed.

As a service, GEO HOLDING is able to manage the Mergers and Acquisitions deals in Georgia on behalf of any local or international buyer. Additionally, we can help local companies to upgrade themselves and offer their shares to potential global buyers.

There are notable number of companies that currently are in the losing or negative financial balance situation, called Distressed companies. This can happen because of different reasons like Mismanagement, Lack of Resources, Misbranding, Marketing Mistakes, Cash Problems, etc. In such cases, after conducting a very detailed survey and professional risk analysis, if we recognize the chance of correction and development, we purchase the company in a nominal price with the purpose of turning it to a profitable and reliable business. GEO HOLDING benefits not only from the dividend generated by positive financial balance at the end of year, but also the value added to the shares of company by bringing it back to the profitable life!

To make a more positive Bottom Line, we do both; increase the revenue and decrease expenses, by providing all or any of these services:

• Re-branding
• Marketing
• Digital Marketing & Sales
• Product/Service Design
• Advertisement
• Sales Growth
• Financing
• Human Resources Management
• Cost Management
• Risk Management
• Knowledge Management
• Procurement
• Tax Management

Regardless of a child company is created, acquired or developed by GEO HOLDING, its continuity depends on a professional management in all three spheres; we call as Marketing & Sales, Administration and Production. For the first two, we use a centralized management platform serving required services inside and outside the Holding, but organized as individual official companies, namely GEO Finance, GEO Marketing, GEO Legal, etc. And for the Production of goods or services each company provides, we hire dedicated in-house managers separately.

The list of professional management services is as below:

• Strategic Management
• Marketing Studies & Planning
• Sales & After-sales
• Customer Relations Management
• Digital Marketing
• Public Relations
• Content Marketing
• Advertisement Management
• Financial Management
• Legal Affairs
• Human Resources Management
• Physical Resources Management
• Information Resources Management
• Project Management
• Risk Management
• Operations Management
• Quality Management
• Production Management
• Service Management